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MARKETING

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Program Fees

K2,666.67 per semester

Duration

4

Study Mode

Fulltime/ODL

Programme Outline

Year 1 - Semester 1
BUS101
Principles of Management
hrs
LNG101
Business Communication Skills
hrs
PME102
MACROECONOMICS
hrs
BM101
BUSINESS MATHEMATICS
hrs
ICA102
INTRODUCTION TO COMPUTER APPLICATION
hrs
BECG 1,2
BUSINESS ETHICS AND CORPORATE GOVERNANCE
hrs
Year 1 - Semester 2
EPD
ENTREPRENEURSHIP AND DEVELOPMENT
hrs
BL 2,4
BUSINESS LAW
hrs
CB
CONSUMER BEHAVIOUR
hrs
STA101
Business Statistics
hrs
FA
FINANCIAL ACCOUNTING
hrs
PME
MICROECONOMICS
hrs
OB 2,4
ORGANIZATIONAL BEHAVIUR
hrs
Year 2 - Semester 1
ECDB
E-COMMERCE AND DIGITAL BUSINESS
hrs
RM112
Retail marketing
hrs
bbam103
sales and distribution management
hrs
4,1
BUSINESS RESEARCH METHODS
hrs
FM3,1
FINANCIAL MANAGEMENT
hrs
HRM 2,1
HUMAN RESOURCES MANAGEMENT
hrs
MAM
MAERKETING MANAGEMENT
hrs
Year 2 - Semester 2
P/PW
PROJECT / THESIS PROPOSAL WRITING
hrs
im306
International Marketing
hrs
HRM404
Strategic Management
hrs
sm126
Service Marketing
hrs
BOE32O4
MANAGEMENT INFORMATION SYSTEMS
hrs
OM2,4
OPERATIONS MANAGEMENT
hrs
Year 3 - Semester 1
imc
Integrated Marketing Communication
hrs
bbam102
consumer behviour
hrs
234
Global / International Marketing
hrs
MA
Marketing Analytics
hrs
DMSMS
Digital Marketing and Social Media Strategy
hrs
bm122
Brand Management
hrs
Year 3 - Semester 2
sm209
Strategic Marketing
hrs
rmm
Retail and Merchandising Management
hrs
bpcs234
Business Policy and Corporate Strategy
hrs
ipd333
Innovation and Product Development
hrs
RP
Research Project
hrs

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