E-COMMERCE AND DIGITAL BUSINESS
Course Duration: 2 hours. E-Commerce and Digital Business tailored to different academic levels — Certificate, Diploma, Undergraduate, and Postgraduate — suitable for inclusion in course catalogs, syllabi, or assignment briefs.
???? E-Commerce and Digital Business – Short Descriptions by Academic Level
1. Certificate Level
Course Title: Introduction to E-Commerce and Digital Business
Description:
This course provides a basic understanding of how businesses use the internet to sell products, interact with customers, and manage operations. Topics include online marketing, digital payments, e-commerce websites, and mobile commerce. Students will learn practical digital skills for the modern business environment.
2. Diploma Level
Course Title: Principles of E-Commerce and Digital Business
Description:
This course explores the key principles of conducting business in the digital world. Students will examine types of e-commerce, digital payment systems, online security, customer relationship management, and social media marketing. Emphasis is placed on real-world applications, enabling students to create basic e-commerce business plans.
3. Undergraduate Level (Bachelor’s Degree)
Course Title: E-Commerce and Digital Business
Description:
This course provides an in-depth analysis of electronic commerce and digital transformation in modern business. Students will study business models, digital marketing strategies, supply chain integration, legal and ethical issues, data analytics, and emerging technologies such as blockchain and AI in e-commerce. Case studies and projects are used to develop strategic thinking and practical implementation skills.
4. Postgraduate Level (Master’s Degree or MBA)
Course Title: Advanced E-Commerce and Digital Business Strategies
Description:
This advanced course examines the strategic use of digital platforms and technologies in global business contexts. Topics include digital business models, innovation in e-commerce ecosystems, omnichannel strategies, big data and AI applications, cybersecurity frameworks, and regulatory compliance. Designed for future digital leaders, the course emphasizes critical analysis, strategic planning, and real-world digital transformation initiatives.
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